JOE O'SHEA
CREATIVE

We made a survival guide to overcoming pressure, by exploring our athletes’ unique coping mechanisms with a tongue-in-cheek observation content piece with an elevated visual approach.

The narration took the tone of a retro self help tape and will comedically guides us through how our players overcome the pressures of the modern game.

Their techniques are unconventional yet effective and will show how activating your backyard mindset gives you the edge over the competition.