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JOE O'SHEA
CREATIVE
FURY vs USYK
This one was wild. DAZN signed the contract to gain rights to the fight two weeks before we needed a TVC. So I immediately got to work creating moodboards for visuals, sourcing footage and cutting the trailer. I then spent the second week at Electric Studios, working with their talented team and art directing the film. Somehow we met the deadline, then the fight was postponed because Fury got cut in sparring, classic.
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