JOE O'SHEA
CREATIVE
UEFA WOMENS CHAMPIONS LEAGUE
In 2021 DAZN partnered with Youtube to win the broadcasting rights to UEFA Womens Campions League. Their plan: to bring more eyes to elite women's football by making it free to watch all games live on Youtube. My involvement as creative and video editor was to work on 3 key campaign films, all of which highlighted the evolution of the women's game across 3 years.
The first film, ‘No More what If’s’, voiced by Ian Wright (video above) firstly, acted as the promo for the UWCL Final. But secondly, it was also an homage to the success of this first season of free elite women's football for everyone around the globe. In less than one year after being made DAZN Women’s Football YouTube channel became the biggest sports channel on Youtube that was dedicated to women's sport. And this wasn’t limited to just more eyes on the broadcast, fans were now filling iconic stadiums across Europe.
The second film, ‘This is Elite’ (above) was the launch for the 2022/23 season. The goal was to show why the competition is in a league of its own and why it should be part of the global sports conversation.
The Third film, ‘Are You Watching’ (above) launched the 2023/24 season and was a statement to the world of football, calling all fans around the world to just observe magic of one of Europes biggest competitions. As well as editing and aiding art direction on set I shot vhs video and 35mm photographs for the mixed media montages that featured in the hero film. I also shot and edited the tiktok arm of the campaign.
