Following controversy between rival fans in madrid, we made a 360 campaign which united the city.

Inspired by the colloquial term ‘De Madrid al Cielo’ (From Madrid to heaven) but reworking it to ‘Del Derbi Al Cielo’ we created a tagline which both Real and Athletico fans could relate to.

To represent this idea in aesthetic form, we used a split frame with one side in white, representing Real and the other in Red representing Athletico. With two shots laid over the top blending harmoniously.

To achieve and authentic feel throughout the campaign I travelled to madrid with a videographer to capture authentic fans and their customs on derby day.