Katie Taylor vs Amanda Serrano was the first women’s boxing match to headline Madison Square Garden. We coined the tagline ‘For History’ and created trailers, posters and out of home assets that reflected the significance of the event. Our trailer was shared around social media by influencers totalling tens of millions of followers (Jake Paul, Eddie Hearn, Charlize Theron Sportbible, etc), and statics were pictured around Times Square, in the New York Stock Exchange and even played out on BBC News at prime time. The fight went on to smash records in ticket sales and live streaming and was the most watched Womens Boxing Match of all time. It won a promax silver award for best sports promo as well as the sound and vision award for best sports promo.